Case Studies/ BD Gyms
FITNESS & LEISURE SIGNAGE
Multi-Site Signage Rollout for BD Gyms
ABOUT THE CLIENT
YEAR: 2023-PRESENT
BD Gyms, formerly Ben Dunne Gyms, is one of Ireland’s best-known low-cost fitness brands. Founded in 1997, it runs clubs in Blanchardstown, Carlisle (Kimmage), Northwood (Santry), Cherrywood and Portlaoise. In 2024 the business rebranded as BD Gyms with a fresh teal and grey identity.
A trusted partner since 2023, we rolled out the new brand across every club, inside and out. We also delivered the full branding for One Gym in Navan, a sister gym under the same ownership. Today we continue to support BD Gyms with new signage, ongoing updates and regular A0 timetable poster changes as the business grows.
CHALLENGE Rebranding a multi-site gym chain means working inside live clubs, with members training throughout. Every sign had to land on brand, on time and without disrupting the business.
THE CHALLENGES
Installing in busy, open clubs without disrupting members
Keeping members, staff and crew safe at every stage
Maintaining brand consistency across every location
Working at heights of up to 15m outside and 5m inside
Installing priority items on tight deadlines ahead of reopenings
Replacing legacy Ben Dunne Gyms signage across every location
APPROACH We work as an extension of the BD Gyms team, sticking closely to their brand assets so every club looks and feels the same.
THE APPROACH
Flexible scheduling with the client, including out-of-hours installs
Certified iQ crew using MEWPs and scaffolding for high-level work
External illuminated signs, push-through lightboxes and car park signage
Front-lit built-up aluminium letters for receptions and spin studios
Foliage mirror walls with LED backlighting and illuminated lettering
Neon flex and faux neon for changing rooms and motivational messaging
Directional and changing-room signage, gate and window decals, mirror safety and no-camera signs
Lamp column banners, digital totems and regular A0 timetable poster changes
IMPACT BD Gyms now presents one modern, consistent brand across every club, backed by a partnership that keeps growing with the business.
THE IMPACT
One consistent brand across every location
A modern look that brings the new identity to life
Instant recognition from car park to gym floor
Clear directional and safety messaging for members
A trusted partnership since 2023, growing with every new club
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