Case Studies/ The Mercantile
HOSPITALITY SIGNAGE
Complete Signage Package for The Mercantile Hotel
ABOUT THE CLIENT
YEAR: 2025
The newly refurbished Mercantile Hotel represents a significant addition to Dublin's hospitality landscape. This boutique hotel project required a complete signage solution that would create a cohesive brand identity from the moment guests arrive through to every interior space.
Our team was chosen to deliver every signage element across the entire development, working alongside Millimetre Design and Adston Construction Ltd.
CHALLENGE Executing on a unified brand identity across a multi-use hospitality venue requires careful coordination. Each element needed to work together while serving different functional requirements.
THE CHALLENGES
Coordinating multiple signage types across interior and exterior spaces
Integrating with ongoing construction and fit-out schedules
Working with multiple trades and design teams
Creating cohesive branding from the entrance through to the guest areas
Delivering bespoke café signage within the hotel environment
Installing complex decorative elements like custom wallpapers and a 16.5m high atrium wall
APPROACH Working closely with the design team at Millimetre, we made sure each element contributed to the hotel's distinctive character.
THE APPROACH
Complete external signage package
Internal wayfinding systems throughout the building
Window manifestations
Custom wallpapers in the atrium area
Bespoke café signage
Interior neon signage installations
Coordinated brand touchpoints across all spaces
IMPACT The Mercantile Hotel now offers guests a consistent brand identity that reflects the quality and character of this boutique destination.
THE IMPACT
Unified visual identity throughout the property
Clear wayfinding for guests and visitors
Distinctive decorative elements that complement the interior design
A standout street-level identity with exterior signage
Cohesive café branding within the hotel environment
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