The Blackpool Rebrand Goes On Site
03.07.2026 ————-
There's a particular moment on every project when weeks of design work stops living on a screen and starts existing in the world. For the Blackpool Shopping Centre rebrand, that moment is now.
Our team is on the ground in Cork. The scissor lifts are out. And unit by unit, the interior of the centre is beginning to look fresh.
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The first phase of the on-site works focuses on the shop fascias - the illuminated lettering that sits above each retailer's entrance and forms the visual backbone of the mall interior. Multiple units are being fitted with newly fabricated, face-lit lettering, each one produced in our Dublin workshop and installed by our own crew.
It's precise work. Heights, fixings, cable management, alignment - each install has its own variables depending on the unit. What stays constant is the standard we hold ourselves to, because in a busy shopping centre, the details are always visible.
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Here's what makes this phase interesting from a design perspective. Every retailer has its own brand - McCauley Pharmacy, Holland & Barrett, Blackpool Barbers - each with its own logo, its own colours, its own personality. Our job isn't to override that. It's to make sure that when you stand in the mall and look down the length of it, everything feels like it belongs together.
That coherence comes from the design framework we built in phase one. The fascia material, the lighting approach, the spacing - these are centre-wide decisions that give each individual brand sign a consistent home to live in. The result is a retail interior that feels considered rather than accumulated.
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There's a practical advantage to being the same team that designed the brand, produced the signage, and is now fitting it to the wall. Nothing gets lost in translation. When a question comes up on site, we don't need to go back to a third party - the answer is already in the room.
That's how iQ works. Design, production, installation - under one roof, from first brief to final fix.
The interior is taking shape. There's plenty more still to come.
