Why a Good Signage Brief Saves You Time, Money, and Headaches
12.10.2025 ————-
Ordering signage without a clear brief can feel like starting a journey without knowing the destination. The result? Back-and-forth emails, missed deadlines, extra costs, and sometimes a sign that looks fine on paper but doesn’t actually work on site.
A simple signage brief solves this. Think of it like giving a taxi driver the full address instead of just saying “take me to town.” If you’re vague, you waste time and money. If you’re clear, you arrive exactly where you need to be.
Take this example: you’re opening a café and ask for ‘a big sign out front.’ You might not think to mention that it needs to light up, match your colours, or withstand Irish weather. That’s where a brief helps — it makes sure those details are captured early. And if something gets missed, our team steps in. We’ll guide you through the process, ask the right questions, and bring ideas you may not have considered, so you get a sign that works day and night, rain or shine.
So where do you start? Keep it simple. Jot down three notes:
Where it goes – the full site address and the exact spot on the building or space
Who should see it – passers-by, drivers, visitors, or staff
What you want them to do – notice, find the entrance, or be drawn inside
Share that with us and we’ll fill in the rest, giving you a clear plan and a quote that fits. With the right brief, your signage project moves smoothly from idea to installation – and delivers results that work.
