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New Signage for Tayto Snacks


Tayto is Ireland’s favourite crisps and snacks brand. Tayto is not only iconic at home in Ireland but also for many of the Irish diaspora for many years, giving them a taste of home.

Did you know…

Tayto was established by Joe ‘Spud’ Murphy in 1954 at a time when most crisps were imported from the UK and were unflavoured bar the small blue bag of salt included in each bag to enhance the flavour. Spotting a niche in the Irish market, Joe Murphy set up his own crisp factory. Credited with inventing the first ever Cheese & Onion flavoured crisps, the brand name Tayto has now become synonymous with crisps across Ireland. Production of the Cheese & Onion flavour crisps started in a factory on Moore Street, Dublin, where after being packed by hand in waxed greaseproof paper, the crisps were delivered to the retailer in an airtight tin, to help maintain their freshness.

Last year, the marketing department at Snacks Tayto got in touch with iQ Branding Solutions. They were looking for some ideas for new signage for their Head Quarter Offices, located beside Tayto Park. We came up with lots of ideas and worked with their design team to finalise a plan that included:

The Gateway Sign:

A fabricated metal plinth on a concrete base with built-up, face-lit letters. The sign is built in such a way that the letters sit flush at the front. The sign is 2.8 meters wide and 1.5 meters tall. The TAYTO letters are 200mm deep!

The Entrance Sign:

The sign at the main entrance is 3.3 meters wide and 1.8 meters high. It is made up of 4 pieces. The letters are 100 mm deep, are front and back lit and fit on rails.

The Entrance Archway:

Or as we like to call it, a proscenium arch! It has a full acrylic face, is face-lit and has metal returns that sit perfectly onto the entrance door.

Mr Tayto:

On the right hand side of the entrance archway is made of cast vinyl and is installed over the building cladding.

The Tagline:

The span of thes e letters is 10 meters and the capital ‘T’ is 75cm high. It is also front and back-lit.

It was a very exciting project to work on. We still have some more items in the production pipeline including a 1.8 meter tall fiberglass Mr. Tayto. He will be arriving in June. Will keep you posted.