The Freud Project at IMMA
After a competitive tender amongst Dublin’s top signage companies, The Irish Museum of Modern Art chose iQ Branding Solutions to print, manufacture and install the signage for their latest exhibition, The Freud Project.
This is a five-year project. IMMA will present a series of different and exclusive Lucian Freud related exhibitions, with a new programme of events and openings each year. All 50 works will be on display across this first year. Subsequent exhibitions will include works and new commissions by other modern and contemporary artists in response to Freud, and will reveal exciting new perspectives on this major artist today.
Lucian Freud (1922 – 2011) is one of the greatest realist painters of the 20th century and IMMA has secured a significant five-year loan of 50 of his works. Renowned for his portrayal of the human form, Freud is best known for his intimate, honest, often visceral portraits. Working only from life Freud’s studio was intensely private and he mainly worked with those he was close to, often asking subjects to sit for hundreds of hours over multiple sittings to better capture the essence of their personality.