Cushman & Wakefield’s Breakfast Briefing #FutureOfWork
Cushman and Wakefield put on a great show at their breakfast briefing in the Clayton Hotel, Dublin 2 on the 23rd March. No surprises there. The theme for the morning was the Future of Work and the changing landscape of work and the workplace. They had a great line up of speakers that made sure the event was a huge success.
So, what did we do?
Well, Cushman & Wakefield asked us to brand the event for them. A key word in the brief was Red! We had to infuse the venue with the Cushman & Wakefield brand red. Also, bearing in mind the Clayton Hotel on the Burlington Road has recently undergone a huge refurbishment, we were understandably not able to fix anything directly onto any of the walls. This translates to no fixing points to hang anything from anywhere.
One of the highlights of the show was the main stage. We custom built freestanding 11 x 4 meter timber frame to surround the projection screen and wrapped it in block out printed canvas. Note, we could not have any support mechanism visible behind the screen as it was being projected onto from behind. #Challenging
The only wall surfaces that we were able to use were the mirrors. Bearing in mind the ‘no fixings’ rule, we applied a removable transparent red vinyl with the logo cut out. It worked a treat. #Inventive